marketing

Gaming is one of the most competitive industries in business

So marketing is hugely important for Betfair to ensure our recent fantastic growth is maintained and built upon.

The marketing team is focused on two main areas –  bringing new customers through the door and then keeping them happy once they’re in.

This encompasses all the different aspects of the customer cycle from ‘awareness’ (think live advertising boards at football and television campaigns) to ‘consideration’ (making sure Betfair is a top result on Google) and ‘purchase’, such as content marketing and on-site messaging.

Working in marketing for Betfair means you can really be part of the action.

The company is investing in high profile sponsorship deals, recently becoming official betting partners to Arsenal, Leicester, Sunderland and Aston Villa, as well as supporting key racing events such as the Betfair Chase.

With innovative products such as Cash Out and Price Rush, market leading mobile apps, thriving social media channels and exclusive insight from the likes of Paul Nicholls and Ryan Moore, there is plenty for us to shout about in Betfair marketing – and loads of opportunities for you to learn and develop along the way.